Search Engine Optimisation

Before we start the tutorials of SEO (Search Engine Optimization.)
We proceed to “Analyzing Your Web Site to Improve SEO”

when people go online to search sort of products , services or information, they find you or your competitors on Search Engines.

• In this Tutorial i will help  you to understand a crystal area for online marketing

• how to connect with people through search engines ???

i will tell you some component that will definitely improve your website and from which thing you have to stay away, so lets before start there are some tools which you have use.

1. Fire bug (Mozilla add-on).
2. Google ad words keyword tool.
3. http://www.xml-sitemaps.com
4. http://siteexplorer.search.yahoo.com
5. http://majesticseo.com
6. http://toolbar.google.com

The ideal situation is to think about the SEO before building the website, but in most of the cases SEO is an after thought. So this thing is same for u ….. no need to worry
most of the friends come to me looking for help after there built a site and i know many of u dere are in same situation. You already have website without thinking of SEO and now here you are to get your site in top rank of Search Engine. Luckily all is not lost  
now you have to modify the site to make it more Search Engine friendly.
So fIrst step is to analyse your site.
There are today only a two important search engine i.e

1. GOOGLE
2. BING.

If yo get your site in these search engines …. you cover the 97% people on web world. Next thing occur to your mind What about YAHOO ???  Well yahoo is search also get search from BING And AOL get searches from GOOGLE.
WHAT TO DO YOU MEAN BY OPTIMIZE YOUR SITE??
Well we mean an effect putting a best Effort in Search Engine game.And creating a search in such a way so you site result will be a maximum in Search Engine
What the Search Engine do’s when some one searches????
They have firgure out which pages have trillain of index pages are the most suitable for the search querry.And they do that in two ways.

• By looking a text of websites
• Looking a link point to the websites.

there are a 100′s of thing that Search Engine is looking for …. But unfortunately Search Engine not provide a details of its like KEYWORDS in urls they check TITLE TAGS, PAY CHATING, BODY TAGS. IN Formating POLLTEXT, TOP OF THE PAGE,  BOTTOM ETC.
Some times SEO  is not the problem of your site, your website is not following a standard look. so i’ll sugesst you to please giva a professional look to your website and the look must be according to the niche of your website. And one more thing is the USABILITY.
Now  Site Indexing

Now we start from KEYWORDS
Have you thought about Keywords ???
Keywords is the basic foundation of SEO, you dont understand your keywords, you can’t effectively promote your website.
Keywords is the word which is typen by the people on Search Engines and in response they get the desired result which may include your site
A Keyword can be a single word or multiple word.Its the most important thing for you. Its the Keywords which conect your website to the customer through Search Engine. using a wrong keywords makes a negative sign  for your websites.


i’ll give you a example of my friend. he’s  come to me regarding hi sites which is based on “ONLINE ENGINEERING DEGREE”. But he using the keyword “ONLINE DEGREE”.
SO On web World Almost the people search is “ONLINE DEGREE + SUBJECT NAME.”
so this is the classic case of Disconnect.

• Don’t assume you know the keyword.
• Anaylze the keyword

If you don’t do anaylsis

• You miss important term that people search for.
• you use terms you think are important but they are really not.

Step to Keyword Anaylsis

• Guess
• Write Down words you think are important.
• Ask around. what terms do other think are important ?
• look at competitor’s websites (look at their source code , especially the keywords meta tag)

                                                    KEYWORD ANAYLSIS  TOOL

1. http://www.wordtracker.com/
2. http://www.keywordspy.com/
3. http://www.keycompete.com/home.asp
4. http://www.keyworddiscovery.com/